Cookie Policy

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

Cookies can be either persistent or session-based. Persistent cookies remain on your device after you leave the site, allowing your browser to recall them the next time you visit. Session cookies are temporary, and they are deleted automatically when you close your browser. Most modern browsers give you visibility and control over both types through their privacy or security settings.

On flexflow.uk, cookies let us keep your shopping basket intact as you browse between product categories, such as moving from a foam roller listing to a yoga mat or a knee support sleeve. Without them, items added to your basket would not persist when you load a new page.

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to delete certain cookies after a session ends. The exact steps vary depending on which browser you use, and the major browsers publish current guidance on their support pages.

If you choose to block all cookies — including essential cookies — you may not be able to access all or parts of our site, and the shopping experience for our fitness gear may be affected. For instance, your basket may not retain a muscle massage roller or a pilates mat between page loads, and some checkout steps may not complete.

You can also review or change your cookie choices at any time by clearing cookies already stored on your device through your browser's privacy settings. The cookie consent tool on this site lets you adjust your analytical and functional cookie preferences whenever you return to flexflow.uk.

In some cases, we use cookies provided by trusted third parties, such as Google Analytics, to help us understand how our customers use the site. These third parties may collect information about your online activities over time and across different websites.

We do not control the setting of these third-party cookies, and their use is subject to the respective privacy policies of those providers. If you prefer not to be tracked by third-party analytics, you can usually opt out through the provider's own preference pages or through your browser's Do Not Track setting.

Payment processing on flexflow.uk is handled by established third-party payment gateways. These services may set their own cookies during checkout to complete and verify your transaction. Any cookies placed during the payment stage are governed by the payment provider's own cookie and privacy policy.

The primary purpose of our cookies is to improve your experience on flexflow.uk. For example, they help us remember your location or language preference so you do not have to re-enter them on every visit. They also keep items in your basket as you browse stretching and recovery gear.

Disabling cookies may result in a less personalised experience and may require you to log in or reset preferences more frequently. You might need to re-select product filters or re-add items to your basket if functional and essential cookies are restricted.

For visitors using our recovery guides and shopping for muscle recovery tools, analytical cookies help us surface the most relevant content. Blocking analytical cookies does not prevent you from shopping, but it does limit our ability to improve the guides and product pages over time.

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will revise the date shown at the top of this page and, where appropriate, post a notice on the site.

We encourage you to periodically review this page for the latest information on our use of cookies. Continued use of flexflow.uk after any changes indicates your acceptance of the updated policy.