Legal — Data Protection
Privacy Policy
FlexFlow ("we", "us", or "our"), operating from 33 Active Zone, Riverside, Liverpool, L3 4AQ, is committed to protecting the privacy of our website visitors and customers. This policy describes how we collect, use, and protect your personal data when you visit flexflow.uk and purchase our recovery and mobility equipment.
Contact for data enquiries
FlexFlow
33 Active Zone, Riverside
Liverpool, L3 4AQ
United Kingdom
Email: [email protected]
Phone: +44 151 496 8757
Hours: Mon–Fri, 9:00–18:00
Section 01
Data Collection
What we gather and how
We collect personal information that you provide directly to us when you make a purchase, sign up for a newsletter, or contact us for support. This information may include your name, email address, shipping address, billing address, and phone number. We also collect technical data such as your IP address and browser type through automated means when you navigate our site.
When you order a foam roller, a set of massage balls, or resistance bands from our store, the details you enter at checkout form the core of what we hold. Newsletter sign-ups capture your email address so we can send updates about new mobility tools and guides. Support enquiries may include additional context you choose to share about your order or the product you are asking about.
Information you provide
- Full name
- Email address
- Shipping and billing address
- Phone number
- Order details and messages to support
Collected automatically
- IP address
- Browser type and version
- Referring page
Section 02
Purpose of Processing
Why we use your data
Your data is processed for the following purposes: to fulfill and deliver your orders for fitness equipment; to process payments; to communicate with you regarding your orders; to provide customer support; and, where you have given consent, to send you marketing communications. We process your data based on the necessity of fulfilling our contract with you or our legitimate business interests.
When you buy a peanut massage ball, a knee support sleeve, or a yoga mat from FlexFlow, we need your name and address to dispatch the parcel and your email to confirm the order. Payment processors handle card details on our behalf — we never store full card numbers on our servers. If you ask us whether a particular back support cushion suits stretching for a stiff back, we use your message content to reply with a helpful answer.
Picking, packing, and shipping your foam roller, massage balls, or stretching equipment to the address you provide.
Securely routing your payment through our certified payment partners so your transaction completes safely.
Sending dispatch confirmations, tracking links, and updates if a delivery date changes or stock delays affect your order.
Responding to your questions about products, usage, returns, and your account so we can give you practical, accurate help.
Sending newsletters about new recovery guides, product launches, and mobility tips — only when you have actively opted in.
Section 03
Data Sharing and Disclosure
Who sees your information
FlexFlow does not sell your personal data to third parties. We share your information only with trusted service providers who assist us in operating our website and conducting our business, such as payment processors and courier services for the delivery of your foam rollers and stretching gear. These parties are contractually obligated to keep your information confidential.
We share only the minimum data each partner needs to perform their function. A courier receives your name and shipping address to deliver a parcel; a payment processor receives transaction details to authorise a charge. No partner is permitted to use your data for their own marketing or to pass it on to others.
Important
We never sell your personal data. We do not share your information with advertisers, data brokers, or third parties for their independent commercial purposes.
Payment processors
Handle card and transaction data to authorise and settle your purchase.
Courier services
Deliver your order using the name and shipping address you provided.
Email and platform providers
Send transactional emails and host the store under strict data agreements.
Legal authorities
Disclosed only if required by law, regulation, or a valid legal request.
Section 04
Data Retention
How long we keep records
We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Once your data is no longer required, it is securely deleted or anonymized.
Order records — including your name, address, and items purchased — are typically kept for the duration required by UK tax and accounting regulations. After that window closes, the record is either securely deleted or stripped of personally identifying details so it can no longer be linked to you.
Retention by data type
Order and delivery records
Kept for the period required by UK tax and accounting law, then deleted or anonymised.
Account and login data
Retained while your account is active and removed within a reasonable period after closure.
Marketing subscriptions
Held until you unsubscribe, after which your email is removed from our marketing lists.
Support correspondence
Kept for as long as needed to resolve your enquiry and handle any follow-up questions.
Section 05
Your Legal Rights
Exercising your choices
Under UK data protection laws, you have rights regarding your personal data. These include the right to access the data we hold about you, the right to request correction of inaccurate data, the right to request erasure of your data, and the right to object to or restrict certain types of processing. To exercise these rights, please contact us at [email protected].
You can ask us to confirm what personal data we hold, update details that have changed, or request that we delete records that are no longer needed. If you would prefer not to receive marketing emails about new myofascial release tools, stretching equipment, or recovery guides, you can unsubscribe using the link in any newsletter or email us directly and we will remove you from the list.
Right of access
Request a copy of the personal data we hold about you.
Right to rectification
Ask us to correct any inaccurate or incomplete details.
Right to erasure
Request that we delete your data when it is no longer needed.
Right to object
Ask us to stop certain types of processing, including marketing.
Right to restrict processing
Limit how we use your data while a request or dispute is reviewed.
Right to data portability
Receive your data in a structured, machine-readable format.
To exercise any of these rights, email us at [email protected] or write to us at 33 Active Zone, Riverside, Liverpool, L3 4AQ. We will respond within one month of receiving your request.
If you have concerns about how we handle your data, you can also contact the UK Information Commissioner's Office (ICO) at ico.org.uk.
Section 06
Security Measures
How we protect your data
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or destruction. This includes the use of encrypted connections for payment processing and secure server environments. While we strive to protect your data, no method of transmission over the internet is 100% secure.
Our store uses HTTPS encryption across every page, meaning the connection between your browser and our servers is scrambled while your data is in transit. Payment card details are handled entirely by our certified payment partners — FlexFlow never stores full card numbers on our own systems. Access to customer data within our team is restricted to the staff who need it to process orders or answer your support questions.
Encryption in transit
All pages are served over HTTPS, protecting data as it moves between your device and our servers.
Payment security
Card details are processed by certified payment partners and are never stored on our own servers.
Access controls
Only team members who need customer data to fulfill or support orders can access it, using secured accounts.
Server environment
Our store is hosted on infrastructure with monitoring and maintenance to keep data secure at rest.
A note on internet security
No online transmission is completely secure. We work hard to safeguard your data using the measures described above, but we cannot guarantee absolute security. If you have concerns about placing an order online, you are welcome to contact us by phone at +44 151 496 8757 during our working hours, Monday to Friday, 9:00 to 18:00.
Related policies
More about how we operate
This policy covers how FlexFlow collects and handles your personal data. For details about cookies and similar technologies, see our separate cookie policy. For the terms that apply to purchases made on flexflow.uk, including returns and product guarantees, read our terms of service.
Cookies
→Cookie Policy
How we use cookies and similar technologies on flexflow.uk, and how to manage your preferences.
Terms
→Terms of Service
The terms and conditions that apply when you buy recovery and mobility equipment from our store.
Contact
→Contact Us
Reach the FlexFlow team with any data, order, or product question — we are here to help.
About
→Our Philosophy
Learn about FlexFlow's approach to recovery, flexibility, and tension release for the UK fitness community.